Landmark Wholesale is launching vitamin-enriched flavoured waters to its bestselling LSV energy and sports drinks range, in an effort to tap into the claimed growth in interest in waters and vitamin-enhanced products.
The new 500ml bottles of LSV Waters have an eye-catching design and come in two refreshing flavours: Mixed Berry and Lemon and Lime.
“Enriched with vitamin B to reduce tiredness and fatigue and boost energy levels throughout the day, LSV Waters are an important addition to the soft drinks category to meet increasing demand for refreshing and healthier options. Price marked at just 40p, LSV Waters provide fantastic value for shoppers and a minimum 30% PoR for retailers,” says a Landmark spokeswoman.
“We know that shoppers are looking for healthier options to quench their thirst while they’re on the go,” added Jon Burton, Landmark Wholesale’s senior trading controller. “With sales of waters currently growing ahead of the soft drinks market, we wanted to offer healthy options that are affordable but without compromising on quality. With one in three UK households drinking flavoured water, LSV Waters meet this consumer need perfectly.”