Landmark Wholesale has launched two new symbol fascias which it says will help its independent retailer customers fight back against the multiples’ move into higfh street convenience retailing; as well as discounters like Aldi, Lidl and the pound shops.
The first fascia, Lifestyle Extra, is decribed as a full-offer neighbourhood c-store, designed to carry a range of chilled, fresh and frozen groceries as well as essential categories. The fascia is designed for larger stores facing competition from other convenience retailers and multiples, including Tesco Metros and Sainsbury’s Locals.
Lifestyle Value (an example pictured above), meanwhile, will focus on deals and own label to “enable retailers in especially competitive areas, where price is an overwhelming factor, to trade successfully”.
Both fascias are intended to offer special deals, with “Pound Zones” to show shoppers the value they are getting.
“With the constant threat of Aldi, Lidl and the pound stores, we need to equip our retailers with the best possible stores in order to fight back,” said Landmark Wholesale retail controller Stuart Johnson. “With such a strong focus on value, the new store formats enable retailers to offer exactly what their customers want and need, tailored to their trading locations. We know shoppers are using the discounters for their top-up shopping and Lifestyle Value will target these people, while Lifestyle Extra will have a broader range of products.”
Lifestyle Extra and Value are currently being trialled by three retailers in England, Wales and Scotland, and since converting, each retailer has reported a significant rise in sales and footfall, with one, Lifestyle Value retailer Barjesh Kumar, claiming sales increases in every category, including a 40% rise in alcohol sales.