Landmark revamps Vinters Collection range

Landmark Wholesale has relaunched and revamped its Vintners Collection range of wines.

Available to consumers for less than £6 per bottle, the range has been redesigned to feature a more contemporary label. The Vintners Collection wine range includes all the tried and tested favourites, including a fresh Italian Pinot Grigio, smooth Argentinian Malbec, zesty Chilean Sauvignon Blanc and refreshing Californian White Zinfandel.

The wholesale buying group has seen sales of the Vintners Collection wine range grow following the relaunch, which took place in the final quarter 2017. With 12 wines across six countries and 10 varieties of grape, the Vintners Collection provides retailers with majority wine their shoppers are likely to be looking for.

“The range features the same great tasting wine but now with a fresh, contemporary look,” commented Jon Burton, senior trading controller, Landmark Wholesale. “We redesigned the look of the wines with consumers firmly in mind and we are delighted to have received positive feedback on the new look modern look of the wine from retailers and consumers alike.”

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