Landmark member UWG drives up awareness of Lifestyle Express

One Scottish wholesaler is hoping to drive up awareness of their Lifestyle Express stores by rebranding its fleet.

United Wholesale Grocers, based in Glasgow, has redesigned several of its delivery lorries with Lifestyle Express branding in a bid to capture attention. 

“All delivery vehicles tend look the same so it is important to upgrade your branding regularly to capture your target audience,” said Amaan Ramzan, director at United Wholesale Grocers. “While people may recognise the Lifestyle Express logo, we wanted to bring the brand to life and by featuring a store front with real people, it’s really improved consumer awareness of Lifestyle Express.”

He continued: “Feedback has been phenomenal. The lorries are really capturing people’s attention and  everyone loves them, including customers, staff and suppliers, and it is good to see they appreciate our investment and commitment to the brand.”

Currently the Lifestyle Express branding features on four United Wholesale Grocers’ lorries, with the aim to roll it out to the entire fleet by the end of the year.

United Wholesale Grocers has two depots in Glasgow, in Polmadie and Springburn, and is a member of Landmark Wholesale. 

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