Landmark Wholesale has unveiled a new drop shipment service, Lifestyle Direct, for independent retailers. The announcement was made to the 200 delegates of suppliers and members attending its annual conference in Dubai.
Lifestyle Direct encompasses more than 10 suppliers, offering drop shipments direct to the retailer. Products available include chilled and frozen foods, bread, milk, bake-off, hosiery, greetings cards, DVDs and videos, sandwiches and fruit and vegetables.
The idea is to introduce independent retailers to lines that may not be available at their local wholesaler and to encourage them to stock ranges in new growth areas that they had not previously considered.
Martin Williams, managing director of Landmark Wholesale, said: “We are very excited about Lifestyle Direct and believe that this service will give our independent retail customers that crucial point of difference as well as being able to tap into new growth areas and profitable areas of the convenience market.
“Our retailers are having to compete on a daily basis with the big multiples, and the idea behind Lifestyle Direct is that they too can become a one-stop shop for all their customers’ needs. The added bonus is that the retailer can receive these ranges direct to their door, so they don’t have to spend precious time away from the shop. By introducing these ranges, retailers can build the profile of their store as being able to cater for everyone.”
Suppliers currently involved are: Kerry Foods, Roberts Bakery, Lazeron, IDC, Cuisine de France, Cakes for the Connoisseur, Eden Farm, Warburtons, Card Connection and Movies 2 Go.