Landmark injects extra energy into soft drinks sales

Landmark Wholesale is kicking off the summer season with a new energy drinks promotion with what the buying group says are “powerful” offers on all 12 SKUs plus when a retailer buys one case of each, they save £30.

Landmark says the six big brands involved in the promotion account for 90% of all sales in the energy category and are “essential for all retailers’ shelves and chillers”.

It is also giving retailers advice on how to make the most of the promotions, including in-store POS and stock advice.

The 12 SKU promotions included in All You Need Energy are:

  • LSV 250ml (PMP 35p): 24 x 250ml £3.75. Retail 2 for 50p (POR 25.1%)
  • LSV Isotonic Tropical and Berry 500ml (PMP 50p): 12 x 500ml £2.79.  Retail 2 for 80p (POR 30.1%)
  • LSV Isotonic Orange 500ml (PMP 50p): 12 x 500ml £2.79. Retail 2 for 80p (POR 30.1%)
  • Monster Energy Original 500ml (PMP £1.19): 12 x 500ml £5.99. Retail 2 for £1. 50 (POR 20.1%)
  • Relentless Origin 500ml (PMP £1): 12 x 500ml £6.29. Retail 2 for £1.50 (POR 16.1%)
  • Powerade Berry and Tropical 500ml (PMP 85p): 12 x 500ml £4.99. Retail 2 for £1.20 (POR 16.8%)
  • Lucozade Energy 380ml (PMP 79p): 24 x 380ml £8.99. Retail 2 for £1.20 (POR 22.9%)
  • Lucozade Sport 500ml (PMP 79p): 12 x 500ml £4.79. Retail 2 for £1.20 (POR 20.1%)
  • Red Bull Energy 473ml (PMP £1.99): 12 x 473ml £11.49. Retail 2 for £3 (POR 23.4%)
  • Red Bull Energy 250ml (pricemarked £1.19) – 24 x 250ml £14.49 Retail 2 for £2 (POR 27.5%)
  • Boost Energy 1ltr (pricemarked £1.29) – 12 x 1ltr £5.79 Retail 2 for £1.50 (POR 22.8%)
  • Mountain Dew Amp 500ml (PMP 99p) 12 x 500ml £5.49. Retail 2 for £1.50 (POR 26.8%)

The deals run until May 10 2014.

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