Landmark hopes to tap into GBBO fever

Landmark Wholesale’s Lifestyle own-brand is hoping to tap into the “home baking fever” generated by the latest series of the hit TV show Great British Bake-Off (pictured) with promotional prices on baking items.

Sales of home baking items have always risen in the run up to Christmas, Easter and Mother’s Day, but thanks to the unrivalled success of The Great British Bake Off, autumn is now prime time for home baking sales, according to Landmark retail controller Stuart Johnson.

“Now is the perfect time for retailers to offer a home baking section for customers and maximise on the popularity of baking courtesy of the hit TV show [which attracts 9 million viewers],” he said. “And, thanks to the Lifestyle range of own-brand groceries, retailers can offer customers the perfect mix of quality products and fantastic value.

Among the items for aspiring Mary Berrys are: Lifestyle plain and self-raising flour PM 59p (500g) and £1.19 (1.5kg); Lifestyle Value granulated sugar PM 50p; Lifestyle Baking Powder PM 75p; Lifestyle Bicarbonate of Soda PM 59p; Lifestyle Baking Paper PM £1.49; Lifestyle Butter £1.49; and Lifestyle Value White Chocolate PM 59p.

“The success of The Great British Bake Off is really driving up interest in home baking, and retailers need to ensure they have the products their customers are looking for,” continues Johnson. “The Lifestyle range of own brand groceries is a fantastic addition to any retailer’s shelves, providing shoppers with the essential items they need to bake at home without blowing the budget – Lifestyle provides great products at really great prices.”

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