Landmark adds products to Lifestyle Value

As part of its continuous investment in new product development, Landmark Wholesale has launched a number of new Lifestyle Value products.

The additions are 200ml Orange Juice Drink and 200ml Apple Juice Drink (price marked 25p), 1 litre Apple Juice (price marked 75p) and Tea Bag 80s (price marked 69p), all of which offer retailers a minimum of 25% POR. Lifestyle Value Cooked Meat Packs (price marked pound;1) have also been re-introduced increasing the lines in the value range to 32.

Senior trading controller Jon Burton said: “Lifestyle Value is our price-marked, economy range of everyday basic groceries which give independent retailers a real point of difference, particularly important where local competition is fierce or where customers are buying on price alone.

“Clear price marking on the packs communicates ‘value’ while the product quality is at least as good as, if not better than, equivalent brands. Displaying a value range helps retailers to communicate that they are serious about offering real value for money. We will be introducing more additions to the Lifestyle Value range in coming months.”

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