Kopparberg, the Swedish fruit cider brand, has launched a brand new multi-million pound marketing campaign entitled Fånga Dagen. The creative will be rolled out across multiple channels this summer, and will form the basis of a holistic campaign for the brand across TV, press, digital, outdoor, PR and social media.
Kicking off the campaign is the launch of a new showpiece TVC, which was shot in the brand’s Swedish hometown of Kopparberg, and which takes inspiration from the phrase “Fånga Dagen”, the Swedish way of saying “life is what you make it”.
Fånga Dagen is the key theme that runs throughout the summer campaig, which is Koppaberg’s largest marketing campaign to date. Alongside TV, there will be paid for support for the advert via YouTube, social media, Tubemogul and cinema. In addition, there will be further outdoor media investments from Kopparberg with multiple 16-sheets, banners, digital displays and print adverts.
Jodie Alliss, senior marketing Manager at Kopparberg, commented: “We’re thrilled to be launching the ‘Fånga Dagen’ campaign, an incredibly exciting and landmark moment for the Kopparberg brand. Not many people know that Kopparberg is still made in the small Swedish town of the same name and owned by the Bronsman family that started it all 23 years ago. It’s why we resonate with ‘Fånga Dagen’ – this mindset is the reason for Kopparberg’s existence, and is central to our brand’s provenance and pioneering spirit.“
The ad can be viewed below: