Twenty years after winning at the inaugural FWD Gold Medal Awards the Knorr brand has struck the jackpot again, scooping the coveted Best Foodservice Brand 2006 for the Knorr 100% Soup range.
Commenting on the win, Laurence Smith, category marketing director of Unilever Foodsolutions, said: “Knorr 100% Soup is this year’s clear winner. Since launching in 2001, the product has taken the market by storm and is presently showing growth of more than 50% year on year.
It has grown the category for operators by developing new consumption occasions, such as light meals and snacks to go, attracted new users to an established sector and significantly increased average turnover per portion. Knorr is a long-standing household name and the 100% Soup range is a perfect example of why it is still going strong.”
Collecting Knorr’s award on behalf of Unilever Foodsolutions, distributive director Ian Hewlett enthused: “We are delighted Knorr 100% Soup has won the FWD Gold Medal for the Best Foodservice Brand. This is fantastic recognition for a product range that has brought considerable growth to a mature soup market in both cash and carries and delivered wholesalers alike. These awards began 20 years ago when Unilever Foodsolutions was recognised for our pasta so we are very pleased to receive the same accolade for our soups.”
Knorr 100% Soup is a premium range of textured, ambient, liquid, ready-to-serve soups available in 15 mouth-watering traditional and contemporary flavours. It provides caterers with a quick and easy way to offer consumers delicious wholesome soup choices with all the taste and appeal of homemade-style recipes -simply heat through and serve. Available in convenient 2.5 litre pouches, with a shelf life of nine months, there is no need for chilling.
For further information on the Knorr 100% Soup range and other products, please contact the Unilever Foodsolutions careline on 0800 783 3728 (calls may be recorded) or visit [http://www.unileverfoodsolutions.co.uk]