Key Lekkerland has reported like-for-like growth of 5% during 2005 taking group turnover to pound;450m.
It said growth came from two main areas: national account contracts (customers which are served by two or more of the group’s members) and Key Lekkerland’s symbol group KeyStore. National account contracts are now 20% of the group’s Features > Business, and it is targeting a 5% increase in 2006.
The group has set a target of adding 50 new retailers to KeyStore in 2006. This will take KeyStore to approximately 400 stores nationwide.
The KeyStore symbol group was relaunched in September and 30 new stores joined the group before the end of December. JW Filshill, which runs KeyStore in Scotland, hit the 100 member mark in 2005 and closed the year with 115 KeyStore retailers.