Kestrel lager is set to make its return to TV screens across the country with a new ad campaign that celebrates the brand’s Scottish heritage.
The lager, made famous in TV ads starring Russ Abbot and Hugh Laurie in the early 1980s, has been given a makeover. Airing for the first time this week across Comedy Central and all major MTV channels, the new animated TV ad slots in between popular shows such as The Big Bang Theory and How I met your mother, targeting two important demographics – the 35+ market and 18 -30 drinkers.
The ‘Kestrel Heritage’ ad airs in both 10 and 30 seconds formats which will also include ident sponsorship spots of various shows.
Nigel McNally, managing director of Brookfield Drinks explains: “Brookfield Drinks is committed to developing brands that demonstrate heritage and true provenance and putting Kestrel back on TV is an expression of that. We opted to create an animated video which we feel brings to life Kestrel’s provenance story, using locally sourced Scottish ingredients to create a truly British craft lager with the great taste that our drinkers love.”