Logic PRO, the latest addition to JTI’s expanding e-cigarette range, is set to debut on UK TV screens this month to support its nationwide launch. The ad campaign will highlight the “no spill, no fuss experience” of the Logic PRO tank e-cigarette, introducing users to a new smart way of vaping.
The multi-million pound brand campaign will launch on TV screens on May 1 with a 30 second creative airing on channels including ITV, Channel 4 and On Demand services. Running until 19th May, the ad campaign will make an estimated 72 million impressions, whilst a six-week disruptive outdoor media campaign, rolling out from 9 May, will drive further consumer awareness.
Features of the “ergonomically designed” Logic PRO device include a convenient e-liquid window for visibility, a long-lasting battery with quick charge and a five-click lock/unlock facility, allowing the user to secure the device safely between uses.
Jeremy Blackburn, Head of Communications at JTI, comments: “With tank market sales growing by 241.1% year-on-year [Nielsen Scan Track FY 2015 vs. FY 2014] and an estimated 2 million regular adult vapers in the UK [TNS Omnibus 2015], there is a very clear profit opportunity here for retailers. Our ATL campaign will put Logic PRO, the number one e-cigarette brand in the US, at the front of vapers’ minds as it launches nationwide in the UK.
“Logic PRO is a tank e-cigarette that answers the consumer demand for premium vaping at an affordable price. With the exposure delivered by the high impact media campaign and the support of JTI, the UK’s no.1 company, it is the must-stock e-cigarette for wholesalers and retailers.”
Using integrated coil technology Logic PRO uses pre-filled e-liquid capsules in four flavours – Brazilian Bold Tobacco, Ice Fjord Menthol, Red Cherry and White Vanilla – all available in different nicotine strengths.
For more information on Logic PRO and the full Logic range, visit www.e-lites.co.uk.