JR Holland Food Services in European fresh fruit initiative

Team Valley based JR Holland Food Services has been selected as the provider for a European study which will examine whether the provision of free fruit in the workplace is a useful way to improve employees health and wellbeing.

The Fruit at Work study has been developed by the Technical University of Denmark in collaboration with Newcastle University and will be taking place at Durham County Hall involving 400 employees.

“We all know that fruit is fantastic for your health and wellbeing, but for one reason or another, there are a vast majority of workers who are not eating enough,” said Dennis Hutchinson, managing director of JR Holland Food Services.

“There are many initiatives promoting healthy eating to school children but I think sometimes employees within the workplace need a bit of reminding.”

According to Charlotte Bryant, research nutritionist and project co-ordinator at Newcastle University, cost and availability are the two main reasons people do not eat enough fruit.

“This project overcomes both of these problems. The idea is that if people have easy access to fruit they are less likely to reach for unhealthy snacks,” she said.

The Fruit at Work study falls within under an EU funded project entitled Isafruit, a €13.8m international study involving over 300 scientists from 16 different countries.

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