JJ Food Service today announced that its Enfield branch is open to the public following a £40,000 investment into a ‘Promotions Canopy’ to highlight deals that are relevant to households.
Group General Manager of JJ Food Service Terry Larkin said: “We’ve noticed a growing number of consumers shopping with us because our prices compare favourably with the supermarkets. We’ve responded by making our best promotions more visible to customers that visit the branch.”
The 18-metre long, state-of-the-art glass canopy is situated outside of the meat and poultry counter, also open to the public, and will highlight regular weekly promotions, which are also featured on giant billboards outside the branch to boost visibility with passing traffic.
“With food prices on the up, consumers are looking for better deals,” said Terry. “We can offer great savings on key household items like fresh fruits and vegetables, cleaning products, toilet roll and soft drinks. There is no membership fee, we are open seven days a week and shoppers can order online for same-day collection – or visit our customer counter where friendly staff can assist.”
Products on offer (prices exclude VAT) this week include: fresh watermelon from £9.89 for four melons; Danone Hayat Mineral water, from 99p for 12x500ml; Vine tomatoes, Class 1 from £2.89 for 5kg; GB Sprite or Coca Cola, from £5.99 / 24x330ml and Domestos Original Bleach from £3.99 for five litres.
What do YOU think of wholesalers opening their doors to the public? Would you do it? Thin end of the wedge (and end of the industry as we know it) or a sensible business strategy? Let us know your views – contact firstname.lastname@example.org or email@example.com. We’ll be looking at this issue in more depth in the June issue of Wholesale News!