JJ Food Service pushes premium coffee with Lavazza microsite

JJ Food Service has launched a microsite on its website dedicated entirely to Lavazza Coffee, offering recipe suggestions, free education, training and a range of coffee essentials.

Group general manager of JJ Food Service, Terry Larkin, said: “JJ is the preferred wholesale partner of Lavazza Coffee in the UK, which means no one else offers a better price or a better range.”

With the new microsite, the business is supporting a range of caterers from casual dining outlets and cafes to higher-end hotels and coffee shops to choose the perfect blend for their business.

“Coffee can be a complex category,” said Terry. “We want to make choosing the right blend easier while inspiring our customers to try something new that might help to grow their coffee sales.”

The micosite has been launched ahead of the festive season and offers seasonal menu ideas including Salted Caramel Cappuccino, Nutella Delight and a traditional Bicerin recipe from Turin. Lavazza’s new premium espresso-based blends Tierra Brazil, Alteco, Gran Reserva and Super Gusto are also available via the site.

A dedicated ‘Education’ page offers caterers a free, downloadable Guide to Coffee, which includes information on machine maintenance and how to serve coffee at its best. Customers can register to attend a free coffee training session at Lavazza’s Training Centres in Uxbridge and Greenford.

JJ’s online ordering website is visited by 20,000 unique customers every week. 40% shop via a mobile device, Larkin said.

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