James Hall Spar showcases new symbol fascia

A James Hall amp; Co Spar retailer has launched the symbol group’s new flagship store and redesigned fascia.

Spar Penwortham in Lancashire is sporting the new look, which features a white background with Spar in 3D and the store’s location and owners details on the front.

The store also has a new internal colour scheme, as well as new ambient modules for fruit, vegetables and bread to create an authentic market feel. It also includes technology such as free WiFi and mobile phone charging units.

Debbie Robinson, Spar UK managing director, said: “The dynamic store design represents the next generation in convenience retail, with a fresh, clean and modern look that appeals to all shoppers. This new store model is the best design used in the convenience industry today, encompassing significant changes to the store’s layout and ranges.

“The store was designed based on a great deal of consumer research, and we have really listened to customers to make Penwortham a destination local store,” she said. “The store is laying the foundation for a design model that can be replicated around the country.

SPAR Penwortham owner Kevin Hunt said: “We wanted to take a whole new approach to ranging, merchandising and developing a modern convenience store, and we have absolutely achieved this and more,” he said.

He added that he worked closely with James Hall to stock the right product range and offer. “They have been fantastic during the whole project and we feel very lucky to have had the full support of our local SPAR wholesaler.”

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