Bradford-based retailer Nelan Budwall defied the economic downturn and saw her sales before the run-up to Christmas increase by as much as 22% after enlisting the help of the FWD Take Home Blueprint.
Maximus Food Wine is handily situated in a housing estate with plenty of passing trade, however, Nelan did not feel the store was achieving its full potential, despite its comprehensive stock of licenced lines.
With a name like Maximus Food Wine, the importance of wine sales is all too obvious, so Take Home Blueprint regional merchandiser Alison Mitchell helped Nelan to transform the appearance of the store, and more importantly boost the sales across this category. Since the introduction of the Blueprint, sales have increased across the board, with Nelan having to buy an extra 20 cases of wine each week to meet the demand.
Following the re-merchandise, Nelan noticed an immediate difference. She commented: “The advice that Alison gave me seemed so straight forward and therefore I was only too happy to let her step in and merchandise the wines to the Blueprint guidelines.
“While the store was always light and airy, many of my wines were previously obscured and this was hampering the section’s profitability. However with the Blueprint’s advice the wine sales have really taken off, even during traditionally quiet periods.
“My customers really like the new layout with all the wines in country order, as they can immediately see the brands they are looking for without asking, Naturally, this saves my staff time and it makes re-stocking and ordering easier, too. I’m thrilled with the way things have gone. I just wish I’d known about Blueprint before.”