Bestway has produced its Christmas Deals brochure, which includes promotions across key seasonal lines offering retailers the chance to win big at Christmas.
The brochure includes a full range of seasonal and gifting confectionery all available from November 8 (tomorrow) to January 2. Many of the promotions are on singles rather than cases to help retailers plan their stockholding.
Mumtaz Ali, senior category manager for Impulse explains: “Christmas is a key time for retailers as they can pick up incremental branded sales for that last minute gift or party pack. However they also do not want to be left with stock that is outdated and that they have to sell at reduced margins. By offering singles in addition to outers, retailers can decide which to buy and stock a wider range to suit customers’ needs.
“We are convinced that our promotions can help retailers have a more profitable festive period; our prices on key seasonal lines such as selection boxes, tubes and assortments will be held until January so that customers can plan and buy with confidence in the knowledge that prices will not fluctuate.”
For licensed customers, Bestway has deals on offer in the extended alcohol section such as £47.99 for Glens Vodka (6x 70cl), Barefoot Pinot Grigio at £21.99 (6x70cl) and Carlsberg “10 for £7″ pack at £8.39 (2x10x275ml) Excl VAT. A dedicated Christmas Drinks Deals brochure will also be available soon with additional licensed Christmas and New Year promotions running from December 5 into the New Year.
Mumtaz continues, “Our mission is to build business for the independents and through our biggest Christmas promotional range we are confident we have given retailers a package to help them pick up those valuable incremental sales”