Italian pizza comes to UK

3663 has launched a range from an Italian pizza-maker which produces stone-baked and wood-fired pizzas in the traditional way.

There are three different ranges to meet all catering needs: Authentic Italian Stonebaked Pizzas, Authentic Italian Woodfired Pizzas and Premium Authentic Italian Woodfired Pizzas. Chefs can also choose Authentic Italian Woodfired pizza bases to use as a starting point for their own pizzas.

Julie Moore, frozen, fresh and chilled division marketing controller, said: “This is probably the closest you can get to serving authentic Italian pizza without hiring your own Italian chef.”

To support the launch 3663 has produced POS materials containing pre-printed menus, table talkers, and posters of the four most popular pizzas.

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