AG Barr’s Irn-Bru flavoured carbonate brand, has announced a brand new look – which, it says, “will enhance our iconic design” and which will hit shelves from March 2016.
The new designs reflect the brand’s most famous symbol – the Girder – but with an up to date, modern twist. The “original strongman”, Adam Brown, is appearing on packaging as a tribute to the brand’s history.
Although the packaging will look different, therecognisable blue and orange colours remain – ensuring a strong standout, says Barr.
Adrian Troy, head of marketing says: “Girders are such a strong part of our heritage, we knew we had to have them front and centre on our packs. The new designs really modernise Irn-Bru but stays true to our roots – as a brand built on strength and power. The packaging is iconic and stands out and ensures Irn-Bru’s position as Original and Best. We love the new look and we’re excited to see them in stores.”
Click below to see a timeline of Irn-Bru designs.