According to specialist confectionery cash and carry, Hancocks, the 2005 Easter season has reinforced the increasing difficulties that independent retailers are having, as a result of continuing action from the multiple retailers.
Hancocks purchasing director Richard Brittle said: “With the multiples driving prices down on an ever widening range of Easter eggs in an attempt to increase their footfall at this time of year, the whole Easter market is suffering to the detriment of all concerned.”
Brittle said the £1 price point had been destroyed for retailers due to £2.99 rsp eggs being promoted to almost this price level.
He said Hancocks worked hard with suppliers to offer new and novel Easter products that were not available in the multiples.
It also encouraged its retailer customers to trade in the more profitable premium sector of the market.
“Easter was tough, and I think it is to the benefit of all concerned that all parties take a long hard look at what has happened in 2005 and try to rekindle the magic of Easter once again.”