in brief

== New bakery range ==

3663 has launched a new bakery range and a brochure – Just Bakery – featuring 375 products including bread, sweet bakery, dessert and savoury items.

Julie Moore, 3663 frozen, fresh and chilled marketing controller, commented: “The growing trend for quality, freshness and convenience in food choices has extended to the bakery market and we’ve introduced the new range to meet this demand.”

The range includes part-baked, fully-baked, ready-to-bake and ready-to-prove items.

== Sch ouml;ller delivery deal ==

Sch ouml;ller Ice Cream has announced an exclusive distribution partnership with Reading-based Phoenix Foods to manage the delivery of all customer orders placed with Sch ouml;ller Direct. A fleet of M ouml;venpick ice cream delivery vans has been purchased as part of the deal.

Lawrence Rippon, sales director of Sch ouml;ller Direct, said: “We are continuously striving for the very best customer service, and as a result are pleased to announce the new relationship with Phoenix Foods.”

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