Imperial’s Carlton range gets price reduction

Imperial Tobacco has announced a number of new developments for its Carlton cigarette range from this month. The UK’s “number one sub-economy cigarette brand” [IT estimates] Carlton will see its recommended retail price lowered across the range in the coming weeks.  The new RRP for Carlton King Size and Superking Size 19s, in both full flavour and smooth variants, will be lowered to £6.25. Carlton 10s will also see a reduction in price to £3.25.

Imperial Tobacco’s senior brand manager for Carlton Madeleine Pearce said: “Cost is playing an important role for the increasing number of consumers who are looking for lower-priced, quality tobacco products. Through our ongoing consumer research programme we continually strive to improve our products to ensure we meet the demands of price conscious consumers whilst maintaining competitive profit margins for retailers.”

Other new developments to the Carlton portfolio include the launch of Carlton King Size Smooth 19s in a price marked pack and a new design across the range which sees the existing pack change colour from grey to white.

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