Imperial Tobacco has launched JPS Triple Flow, which it describes as “a revolution in cigarette technology.”
Triple Flow uses “unique” “easy draw” channels, with a new, “high quality smooth” tobacco blend enhanced by a mineral filter that provides “a fuller smoking experience”.
Each cigarette is also wrapped in a special paper, designed to actively reduce the amount of smoke emitted – which may result in less smell, says Imperial.
Brand portfolio manager Emma Stew said: “Smooth blends now account for almost a quarter [ITUK estimates September 2015] of factory made cigarette (FMC) sales, and Triple Flow has been designed to offer the ultimate smooth smoking experience.
“With its next generation features and distinctive packaging, there is nothing like it in the market.
“Combining premium quality with a pocket-friendly price – all while offering retailers Profit on Return rates of 5.95% – it’s a thrilling new addition to the JPS family.”
JPS Triple Flow is available from 1st December in King Size 19s with an RRP of £7.49. Price marked packs are also available at £7.35.