Imperial Tobacco this week announced a new addition to its JPS portfolio with the launch of JPS Just Additive Free cigarettes. Available from April 21 in packs of 19 King Size cigarettes, JPS Just Additive Free will be positioned within the economy price sector with an RRP of £6.55 (in both price-marked and non-price marked packs).
Imperial Tobacco senior brand manager, Madeleine Allen comments: “JPS Just Additive Free represents the first American blend offering within the growing economy sector and has been designed for adult smokers seeking a distinctive smoking experience and an authentic tobacco taste.”
JPS Just Additive Free cigarettes will be available exclusively, in a distinctive pack, within selected areas of the South East of England where there is a high propensity for additive free tobacco products.
“JPS Just Additive Free cigarettes will enable retailers in this geographic area to capitalise on the economy-price sector growth opportunity with the reassurance that the JPS brand brings.”