Imperial extends L B Blue range

Imperial Tobacco yesterday announced a further extension to its recently-launched L amp;B Blue Superkings range.

L amp;B Blue Superkings Menthol 19s will be available to retailers from the end of October with an RRP of £6.79.  Price-marked packs will also be available while stocks last at £6.55.

Imperial says the new menthol variant reflects the growing popularity of adult smokers who are seeking a quality blend Superking menthol cigarette at a value price point; as well as capturing the increasing number of adult smokers who are down-trading. 

The company estimates that “over 48%” of cigarettes sold in the economy sector are above King Size.  Menthol remains an extremely important flavour variant within the category and accounts for almost 10% of Total FMC market [Imperial Tobacco estimates]

Rebecca Cottee, brand manager for Lambert amp; Butler, said:  “L amp;B Blue has already achieved a 1.69% market share in its first six months. Consumers are increasingly seeking quality products from big brands but at a lower price.  L amp;B’s strong brand name and heritage denotes L amp;B Blue as an entirely different offering from the more premium Lambert amp; Butler silver range.”

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