Hot House – leading the way for independent retailing

Landmark Wholesale has received the FWD Gold Medal for Services to Retail for its Hot House retail programme. Managing director of Landmark Wholesale, Martin Williams, said: “This award recognises the tangible difference that Hot House is making and delivering real sales-improving benefits into the independent channel.”

Since its inception in 2001, Hot House has completed almost 1,000 store conversions, and has achieved collectively across all stores a growth in sales worth pound;21m.

Supported by more than 40 suppliers and endorsed by the Landmark Wholesale membership, Hot House is a professional store redevelopment programme offering retailers impartial advice on store re-fits, range rationalisation, layout, merchandising, pricing and technology.

Research from HIM showed that 83% of independent retailers wanted and needed advice on store development, that equated to almost 22,000 retailers actively seeking advice, of which 38% (or 8,000) of them were looking to their wholesaler for this help.

The Hot House programme can transform a store by using a combination of the retailers’ local knowledge and strengths with Landmark Wholesale’s proven tools for retail development. It is perfect for retailers who value their independence yet would like to realise their store’s full potential.

The benefits are clear for wholesalers, suppliers and retailers. It offers increased retail sales, guaranteed business to both wholesalers and suppliers, the development of a profitable market under pressure as well as cementing customer relations. On average Hot House conversions are recording a 29% increase in sales and encouraging repeat business and driving footfall through the better image and layout that the stores now offer.

The future of the Hot House retail programme has never looked brighter, with more suppliers, members and retailers involved in accelerating the roll-out of the programme nationwide.

Landmark Wholesale is on target to realise its vision of achieving 2,500 Hot House conversions by 2010 – that would account for 10% of the total independent convenience market.

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