HIM annual survey looks at retailers’ issues

Growing environmental concerns among retailers was one of the findings of a survey of retailers’ views as they shopped at cash and carries.

The survey, the Cash Carry Retailer Tracking Programme 2007, was carried out by HIM, which interviewed 3,600 retailers during June at branches of Batleys, Bestway, Booker, Makro and at members of Landmark Wholesale and Today’s.

The survey is carried out annually, and HIM director Tom Fender said this year’s survey had demonstrated a number of trends among retailers, but also produced some surprises, such as the finding on environmental concerns.

When retailers were asked how important environmental/ green concerns were to their Features > Business, 60% said either important or very important. When asked how important these issues would be to their business in two years time the figure rose to 71%.

One of the trends that has developed is retailers’ preference for price-marked packs. Fender said: “Five years ago the vast majority of retailers were opposed to price-marking, but this year 70% said it was effective or very effective in promoting products.”

Him is planning to start a similar tracking programme for delivered wholesalers’ customers in the near future.

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