Bottled water brand Highland Spring has invested £1.6m in a new integrated marketing and sponsorship campaign designed to help families get active and enjoy tennis.
Building on the brand’s ‘Full of the Joys’ positioning and its role as the official bottled water of the Lawn Tennis Association (LTA), the Highland Spring ‘Everyone For Tennis’ campaign rolls out this month with a new TV campaign featuring a cast of children, bored of being stuck indoors, transported outside into the parks where they can get active and enjoy tennis.
The activity will also include outdoor advertising,PR, digital and social media, an on-pack promotion encouraging purchase in-store, and a variety of national participation opportunities in schools, parks and tennis venues as part of Highland Spring Mini Tennis Month, in partnership with the LTA.
A nationwide on-pack promotion, offering consumers the chance to win tennis sets and swingball kits, will run on all promotional bottles of Highland Spring Still. This will go live the week before the TV for three months, with outdoor executions going live from May 4 to maintain momentum. Weekly prize draws will run until June 29, with a final draw on December 7.
Highland Spring is an active supporter of British sports, including tennis and golf,from grassroots to the professional ranks. The brand also supports a variety of nationwide events and activities.
The ad can be viewed here: https://www.youtube.com/watch?v=TA00FKVe4No