By their sudden new focus on wholesaling and the industry’s core customer base of sole traders and family businesses, MPs have added significance to the FWD My Shop Is Your Shop (MSYS) campaign.
This national generic consumer PR activity promotes the value of the non-multiple retailer to the local community.
The All Party Small Shops Group in the past has supported the campaign at a reception at the House of Commons.
The FWD PR Action Group (PRAG) will be assessing the renewed source of support from MPs at a forthcoming meeting.
Every member of the APSSG will now receive a briefing on the 2006 MSYS campaign.