Heinz lowers salt content on soups with new Balance range

This month, Heinz is launching a new addition to its soup offering with the introduction of Heinz Balance. The new recipes provide 25% less salt than the equivalent standard Heinz soup range, offering consumers a reduced salt alternative to popular Heinz recipes without compromising on taste.

The new Heinz Balance range will launch in stores from this week with four of the most popular Heinz Soup Classic recipes: Cream of Tomato, Cream of Chicken, Vegetable, and Carrot and Coriander (400g, RRP: £0.95). As well as offering consumers 25% less salt, the new soups will also offer no added sugar or alternatively, the Cream of Tomato recipe provides 30% less sugar than the standard Heinz variety. This will be clearly labelled on pack alongside the 25% less salt claim.

Research has highlighted that 73% of wet ambient soup consumers are health conscious [Brainjuicer Diet Research Nov 2014] and to meet this growing demand for healthier options, Heinz has launched a new reduced salt range which meets the voluntary Department of Health Responsibility Deal 2017 salt targets. Heinz says it has already seen a great success following the launch of its Heinz Tomato Ketchup 50% Less Sugar and to continue to adapt to growing  concerns over  high salt and sugar diets, has recently introduced a new 50% reduced sugar variety to its beans offering.

Marco Marioni, marketing executive at Heinz says: “We are keen to introduce new and innovative additions to our Soup range to ensure we meet consumer needs.”

The new additions to the range will be integrated within Heinz Soup’s winter advertising campaign.

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