Heineken to drive Desperados sales with cash and carry tour

Cider and beer supplier Heineken is hosting a series of brand events across cash amp; carries nationwide this month and throughout June to drive awareness of its Desperados brand and show retailers how they can fully cash in on the £200m “Spirit Beers” opportunity.

The tequila flavoured premium lager from Heineken will showcase a new variant, Desperados Verde, a blend of tequila-flavoured beer with a twist of lime and mint. The experiential roadshow will also include displays, music from a house DJ, prizes and “top secret” brand activity designed to drive engagement with retailers on the day.

Following the success of last year’s cash and carry tour, Heineken representatives will also be available on the day to answer questions and hand out sales-building literature.

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