Heineken recruits Mourinho for new ad campaign

Heineken has today unveiled a new UEFA Champions League TV commercial, called Prep Talk. The film features Manchester United manager, Jose Mourinho, and was shot by director, Guy Ritchie.

The commercial is part of Heineken’s Champion the Match campaign and launches on TV and digital channels to coincide with the new 2016/17 season. The film sees Mourinho deliver a motivational address to fans across the globe. He challenges them “to prepare for match night, no matter where they are in the world and no matter what time zone they are in.”

The ad can be viewed here’: https://youtu.be/QMuD7UkdA_M

The film marks the eleventh year of Heineken’s partnership with the UEFA Champions League. The campaign includes global and regional variations of the film to suit different fan viewing behaviour around the world. This includes bespoke break and match bumpers, as well as promo tags. The campaign will launch in over 90 countries and run throughout the 2016/17 season.

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