Nestlé Confectionery’s flagship brand KitKat has launched a new on-pack promotion offering consumers the chance to win free European flights.
KitKat has teamed up with airlines Monarch and Aer Lingus to give its consumers a the chance to win a free European return flight every 30 minutes between 9am-9pm from 27 January 2014 to 10 March 2014.
The promotion also offers consumers the chance to claim Â£10 off a European return flight by simply collecting three promotional wrappers.
The promotion will feature on a range of KitKat 4 Finger, 2 Finger and Chunky pack formats with stock available now.
KitKat Lucky Breaks will be supported by Â£3.6m of brand media activity over the promotion period, and will include TV and digital advertising.