Have a lucky break, have a KitKat

Nestlé Confectionery’s flagship brand KitKat has launched a new on-pack promotion offering consumers the chance to win free European flights.

KitKat has teamed up with airlines Monarch and Aer Lingus to give its consumers a the chance to win a free European return flight every 30 minutes between 9am-9pm from 27 January 2014 to 10 March 2014.

The promotion also offers consumers the chance to claim £10 off a European return flight by simply collecting three promotional wrappers.

The promotion will feature on a range of KitKat 4 Finger, 2 Finger and Chunky pack formats with stock available now.

KitKat Lucky Breaks will be supported by £3.6m of brand media activity over the promotion period, and will include TV and digital advertising.

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