Hancocks makes first foray into the south-east market

Confectionery specialist Hancocks Cash and Carry will be opening a new 15,000sq ft depot in Watford on March 13, and is promising to add more in the South East.

The depot will be the company’s 16th. Hancocks CEO Andrew Hancock said the group was searching for an additional three sites in the South East targeting Kent, Essex and Berkshire, and was also looking at a number of other areas in the UK.

“We know that we have a strong offer when it comes to the sale of confectionery. Our customer numbers are rising steadily and we would like to add to this with the addition of many new cash and carries over the next few years.”

The new depot is based on Colonial Way in Watford, close to both Dhamecha and Booker depots. “This is a great strategic move for Hancocks,” said Hancock

“We know that we have lacked a presence in the South East and have been keen to make a start on rectifying this situation. The Watford cash and carry will stock in excess of 3,000 branded and own label confectionery products and will introduce Hancocks to a completely new audience. We are very excited about this opening.”

The opening comes shortly after the company revealed group turnover grew by 5% during 2004, and an additional 3% of registered customers spent at the cash and carry. The average customer spend was also up significantly.

Hancock said Christmas turnover was also up 20% on the 2003 season. “We had one of our best ever ranges of Christmas confectionery and special offers for 2004, which has been reflected in the sales results.”

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