The Easter trading season was a big success for Hancocks, according to the specialist confectionery cash and carry. Despite the climate remaining tough and supermarkets continuing to slash prices, Hancocks sales were up 30% on the 2005 season.
“Easter was later this year and that really gave our sales a boost. Many customers bought early and took our advice to plan their range carefully – benefiting from Hancocks’ exclusive lines and products not available in the supermarkets,” said Hancocks purchasing director Richard Brittle.
“We went out this year to provide a profitable range for Easter, covering not only the main brands but a good choice of lesser-known products and own label items, that ensure the independent retailer could provide good value and a real point of difference for their customers. This worked well for many retailers.”
Cadbury Creme Egg was a top selling product, with a counter display that Hancocks sold exclusively. “These were flying off the shelves and provided the perfect robust display solution for the independents,” said Brittle. Other top sellers included an exclusive pound;2.99 Twirl Egg and an exclusive Kids Easter Dinner Set with Egg.
“We are really pleased to have proved the potential of the Easter market when the range is chosen with care, and look forward to providing more profit opportunities for our customers next Easter,” Brittle concluded.