JTI is introducing four limited edition tins for its cigar brand Hamlet in a bid to help retailers grow their cigar profits in the run up to the festive season.
Available nationally from November 1 (while stocks last) the four “Manly Knowledge” designs are printed inside the inner lids of Hamlet Miniature 10s (RRP £4.57) to help build relevance amongst existing adult smokers, whilst helping to differentiate Hamlet from its key competitors. The tins also branded “Limited Edition” on the outer lid.
Jeremy Blackburn, JTI’s head of communications, says: “Cigars are particularly important at this time of year, when demand typically increases. Retailers should be looking to stock up now on a comprehensive range of cigars, covering the most popular formats and brands, including our new Hamlet limited edition tins. To ensure retailers won’t be missing out on any sales opportunities this festive season, JTI’s trade marketeers will be visiting stores in December with Hamlet 5s and Miniature 10s – retailers should take advantage of this and ask our reps what they can do to maximise cigar sales.”
Over 40 million [Nielsen Market Track December 2012] cigars were sold in December 2012, generating more than £25m in retail sales value – this represents a volume increase of 6.2% [Nielsen Market Track Dec 2012 vs Nov 2012] compared to November.