Guinness unveils epic new ad campaign

Guinness yesterday launched a multimillion pound advertising campaign running in both Great Britain and Ireland.

The new creative campaign reinforces the Guinness brand positioning – “Made of More” – and features a 90-second (60 and 30 second edits will also be shown) TV ad entitled “Cloud” running now on television and in cinemas.

Created by agency AMV BBDO, the campaign “celebrates the attitude shared by the brand and its drinkers – getting more out of life by putting more in”, according to Guinness owner Diageo. The campaign also includes print, outdoor posters and digital. 

To view “Cloud” visit

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