Grim up North (London)? Amazon extends Prime Now service to cover 30% of UK population

Internet giant Amazon has this week extended its express Prime Now delivery service to new postcodes in North London and the East of England.

Prime customers in St Albans and Stevenage can now pay £6.99 for one-hour delivery on a range of 15,000 products including nappies, coffee and fresh milk.

Customers in Edgware, Enfield and Watford, all north of the capital, can now access two-hour, same-day delivery slots between 8am and midnight, which are free of charge for Prime members.

Amazon has been rapidly expanding its Prime Now offering since its launch in central London last June. The express delivery service is now available to more than 30% of the UK population, including postcodes in Surrey, Birmingham, Newcastle, Manchester and Leeds.

A large number of grocery products are available to order, including fresh fruit and vegetables, alcoholic drinks, ice cream and frozen pizza. According to Amazon, the most popular purchases on Prime Now so far this year include bottled water, milk, baby wipes and Pepsi Max.

Amazon is also launching a one-click “Dash” device in the UK, following its success in the US. Some 48 brands will be taking part initially. This allows consumers to order items without havbing to use a computer.

More on this story in the September issue of Wholesale News.

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