Free-from, vegan, gourmet, religionary, lifestyle, national and many artisan foods will now be available to wholesalers and foodservice operators at trade and wholesale prices through two new on-line portals, Trade by GFG and Wholesale by GFG.
The portals aim to overcome the logistical challenges of getting small quantities of speciality and niche products to trade and wholesale customers. Relatively low-volume products can cause logistical issues in distribution, particularly for retailers who have built their empires based on large volumes. Using a central fulfilment centre in Dunstable, The Good Food and Gift Company Ltd (GFG) can supply trade and wholesale companies nationally with small orders of the increasingly popular free-from and many other lifestyle foods.
“Supplying trade and wholesale is a logical extension to our retail business,” said Stephen Briggs, managing director, GFG. “After all, it’s easier and cheaper to deliver mixed pallets of cases than mixed cases of individual items and ambient, chilled and frozen products are in our fulfilment centre being distributed daily nationwide. We already have more than 800 products covering speciality and niche foods such as Wildings Duck Crackling (pictured) and we will be vastly increasing our range over the coming weeks working with our new partner, Trans Haul. What we currently offer is just the beginning with hundreds more products coming on board.”
Wholesale By GFG is able to give specialist and artisan suppliers increased reach and market penetration while fulfilling the growing consumer demand for such products.
Landmark Wholesale is the first buying group to recognise the opportunity to satisfy its members’ requests for specialist and niche foods and is launching its own Landmark by GFG portal for the exclusive use of their members with special terms.
Les Mohammed, foodservice controller, Landmark Wholesale said: “This is a fabulous opportunity for our members to have access to products in this very important market sector, improving our offer for food service and allowing our retail members to not only compete with the major retailers but offer products that do not suit volume distribution systems.”
“As allergens play an ever-increasingly important part of consumers’ dietary planning, wholesalers must be able to identify these products easily to meet the needs of their customers,” said Simon King, Landmark Wholesale trading controller for Confectionery, Hot Beverages, Cereals and Pet Care. “This platform by Good Food and Gift Company provides a package that will enable Landmark members to tap into the Free-From category which is currently valued at Ј740m. Within this, the Gluten-Free market accounts for nearly 60% and is valued at Ј438m and is increasing by 36% over 2015.
“Some 10% of the UK population is cutting down on gluten while a further 8% would like to While there has been an explosion in the market for Free-From foods in the UK, 33% simply avoid foods they are intolerant of, indicating that there is potential for continued market growth.”
Landmark’s portal is here