Gold Rush for Batleys’ 50th

Bestway is planning a national consumer advertising campaign in the Daily Mirror and Daily Record as part of a ‘Gold Rush’ promotion to mark Batley’s 50th anniversary.

In addition, there will be a 50th anniversary dinner at York Races on April 18.

Batleys’ ‘Gold Rush’ points promotion will run across the full Bestway estate from the end of March to the end of May and is intended to build on the success of last year’s Summer Madness scheme.

Batley’s operations director, Martin Race, said: “This is probably the best promotion that Batleys has ever run and it is fitting that it marks such a momentous anniversary as our 50th.”

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