Gluten-free products “not as good” says Coeliac UK survey

A new study by Coeliac UK has found nearly 40% of coeliac sufferers are “critical” of gluten-free bread, mixes and other “free from” products currently on the market.

The survey by the charity, which was conducted on behalf of bakery ingredients producer Bakels, questioned 1,000 people about their condition and which foods they missed the most. It found that people with coeliac disease in Britain missed bread and cake more than any other food groups.

The study found that:

    • More than eight out of ten (81%) people said they and their families missed the taste of fresh bread
    • More than half (51%) said they missed cake
    • Respondents were critical of the gluten free breads and bread mix mixes currently available with almost 40% saying they “didn’t taste like the bread I used to love”.
    • Cereals (42%), sauces (35%) and crackers (30%) were well behind in terms of food groups that people with coeliac disease say they miss.

The last two points suggest that there are huge opportunities for suppliers who can create tasty gluten-free breads.

According to Mintel, the gluten-free market in the UK was worth £184m in 2014, up 15% from 2013, and the researcher has predicted the total UK free-from market will reach £551m by 2019.

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