TV and movie superstar Mila Kunis is to be the new face of Jim Beam, as the world and UK’s best-selling bourbon kicks off a global marketing campaign.
Kunis will become the brand’s spokeswoman in the new “Make History” campaign, which kicks off in March with a series of TV ads.
The new television commercial – featuring Kunis – debuts in the UK on 17 March and she will also be featured in retail materials and content on Jim Beam’s website, www.jimbeam.com, Facebook (www.facebook.com/JimBeamUK) and Twitter (http://twitter.com/jimbeamuk).
“As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family,” said Kunis, who has recently spent time in Clermont, Kentucky, with Jim Beam’s seventh generation Master Distiller, Fred Noe (the pair are pictured together), immersing herself in the heritage, traditions and production of “America’s Native Spirit.”
The ads will appear across multiple media properties, including ITV, Channel 4 and Sky.