Growth in the wholesale channel through co-operation and communication will be the theme of FWD’s annual conference, The Whole Story, on July 14.
With supermarkets losing their influence over consumers, a revival of out-of-home eating and renewed interest in local shopping and dining, FWD will make the case for greater investment in partnerships with its members and the 400,000 small retail and foodservice businesses they supply and support.
The event includes first sight of new research on the wholesale sector and its customer base, the findings of the FWD Supplier Council, which has been looking at closer co-operation between wholesalers and suppliers, and personal perspectives on success in the channel from all aspects from senior executives of major suppliers to customers at the cash and carry.
FWD chief executive James Bielby said: “As an industry we have a great story to tell of the contribution wholesale makes to this country and the service it provides to small and growing businesses. We will be impressing on brand owners the potential for growth for their product ranges in convenience, in out-of-home eating, and in catering, and we have a line-up of speakers who are willing to share their knowledge and expertise to promote the channel as a priority for suppliers’ attention and investment.”
Wholesalers taking the stage include Booker’s Charles Wilson, FWD’s Young Wholesaler of the Year Marcus Singh of Hyperama, Andrew Lynas of Lynas Foodservice, and FWD Council member Steve Parfett. Speakers also include Dan Robinson, Trading Director – Wholesale and Convenience at Heineken UK, Paul Johnson from the Institute of Fiscal Studies, and Tom Lynch from research company CGA Strategy.
The conference at St George’s Park, Burton-Upon-Trent is followed by the him! Wholesale awards and dinner. Find out more from Nikki Connor at FWD – email email@example.com