FWD member wholesalers name their brands of the year

The Real McCoy’s, Strongbow, Echo Falls and Knorr were among the brands chosen by wholesalers as winners of this year’s Federation of Wholesale Distributors’ Gold Medal awards, held in London last Thursday.

Brands and supplier companies are voted for by members of the FWD for their contribution over the last 12 months to the food and drink distribution sector and its 400,000 retail and foodservice customers.

The Real McCoys from KP Snacks was voted Grocery Brand of the Year, with Echo Falls Fruit Fusion from Accolade Wines winning Drinks Brand and Heineken UK’s Strongbow Dark Fruit chosen as Retail Innovation of the Year.

Nestlé Professional won a medal for its service to foodservice operators, and Unilever Food Solutions’ Chef Rewards scheme took the award for Foodservice Innovation.

Introducing the awards to the 800 guests at Thursday’s presentation dinner, FWD chairman Martin Williams (pictured above) said: “We are here to reward our supply chain partners for their commitment and innovation in the wholesale channel.

“Wholesale distribution is the natural partner of brands, big and small, and tonight we reveal the suppliers who have been chosen by wholesalers as the ones who really understand the channel and commit to co-operation which benefits us all.”

The full list is as follows:

Grocery Brand –The Real McCoy’s – KP Snacks; Shortlisted: Pepsi Max (Britivc Soft Drinks) and Weetabix on the Go (Weetabix)

Drinks Brand – Echo Falls Fruit Fusion – Accolade Wines; Shortlisted: Pimm’s Cider Cup (Diageo GB) and Strongbow Dark Fruit (Heineken UK)

Foodservice Brand – Knorr – Unilever Food Solutions; Shortlisted: Nescafé, Nestlé Professional and Maggi range, Nestlé Professional

Service to Retail – Coca-Cola Enterprises

Service to Foodservice – Nestlé Professional

Innovation in Retail – Heineken UK for Strongbow Dark Fruit

Innovation in Foodservice – Unilever Food Solutions for Chef Rewards

Actionable Insight – Nestlé Professional.

Look out for more on the 2015 FWD Gold Medals in the December issue of Wholesale News.



Get Our E-Newsletter - Wholesale News stories in your in-box, delivered weekly.
Will be used in accordance with our Privacy Policy

About The Author