Chewits Fruities are full of beans

Leaf is aiming to strengthen its brand with the launch of Chewits Fruities.

The fruity jellybeans are Leaf's first move into the jellybean sector and the seventh new product to be launched by Leaf this year.

Chewits Fruities have colourful display outers that contain 30 packs; these are suitable for show on the countertop or on-shelf. The 55g pack contains an assortment of six fruit flavoured jellybeans and has an RRP of 35p.

Trade marketing manager Alison Radley said: "Chewits Fruities are a delicious chewy fruit flavoured jellybean in a candy shell, which makes them the ideal sweet for kids to have in the car or at home as there is no mess."

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