Cornish Rattler ready to expand

Healey's Cyder Farm has announced a range of brand and PR plans for its Cornish Rattler Cyder. These include a new label for the bottles from February, the introduction of a new berry variety this spring, and a number of sponsorship initiatives, all underpinned by a PR programme.

David Healey, founder and managing director of Healey's Cyder Farm, commented: "As a business we are obviously immensely proud of the Rattler brand and the success that it has seen. It is also a mark of the power and appeal of our Cornish heritage. We specifically target the 25+ audience, who appreciate and are prepared to pay more for the taste and also buy into the Cornish provenance, quirky style and heritage of the brand, including our 'just chill' strap line.

"We are planning to extend our franchise further across the UK next year and these new initiatives are a crucial part of the brand armoury."

Contact: Jon James at Healey's Cyder Farm on 01872 573356.