Warburtons adds Toasting Muffins
Published: 14 January, 2010
Page 38
Warburtons has introduced Toasting Muffins to its range.
The new Muffins are available in packs of four with an RRP of 81p. They have been forked around the middle to enable the consumer to tear them apart.
The launch will be supported with a media campaign including PR, advertising, digital and radio as well as consumer sampling and coupon activity.
Caroline Kellett, customer category manager at Warburtons, said: "We're delighted to be launching our new Toasting Muffins and expanding our existing traditional breakfast range."
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