Heinz introduces new look for pasta range to highlight food credentials

Heinz has unveiled a new look for the label of its pasta portfolio.

The design highlights the food credentials within each can and displays the nutritional content in a clear fashion. It will be rolled out across the entire range this month.

Christina Honigfort, senior brand manager of Heinz, said: "At Heinz we understand that parents want to give their children healthy meals everyday but simply don't always have the time to always cook from scratch. Heinz Pasta is a perfect solution as it provides the basis for a nutritionally balanced meal in minutes meaning there is more time to enjoy with the family. The new label will reassure parents of the quality and great taste of Heinz Pasta.

"By redesigning our packs we are strengthening our value proposition and harnessing consumer trends to continue to make the category relevant and more exciting for consumers."

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